Family Feud teaches content labeling

Have you seen the TV show Family Feud? It's a contest where two families compete against each other. They must name the most popular responses to a survey question posed to 100 people.

  • Name something that is imported from Japan.
  • Name something that can never be too long.
  • Name something you put in your mouth but don't swallow.

Are you thinking what I'm thinking? If yes, then it makes a great content label.

Family Feud is the exact mind game you should be playing when labeling content. Labeling, also known as tagging or categorizing, is the process of adding keywords to pages. The label becomes a link that allows readers to discover related content, makes it possible to filter interesting content, and lets users subscribe to RSS feeds on topics they follow.

As I wrote labeling guidelines for the Magnolia Community Wiki I realized that the most important rule is Be Predictable. You should add labels that other people would also add. Users are more likely to search for content with obvious keywords. Users are also more likely to tag their own pages with such labels because they come to mind first. This adds cohesion and allows you to aggregate lists of pages on the same subject.

Fun tip: has all the questions and the answers from the show.