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Popular posts from this blog

Vanity URLs with Magnolia CMS

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Vanity URLs are short, easy to remember Web addresses used for campaigns, microsites and landing pages. They are a key Internet marketing tool. In this post I whip out my vanity cane, clip on my grill and show you how to get vain with Magnolia CMS. A vanity URL typically contains a word or phrase that describes a specific target such as a campaign slogan. When a user visits the vanity URL they are redirected to the actual target site. The URL can be constructed using a: trailing path: www.shell.com/ eco-marathon domain prefix: experience .virgin-atlantic.com domain suffix: www.amazon. de entirely unique domain name: mynavyfuture.com The URL is often reproduced in print ads, hoping that the short and snappy look makes it easier to remember. Magnolia CMS provides two approaches to creating vanity URLs: 1) Virtual URI mapping is used to create path-based vanity URLs. In this mechanism a trailing path is mapped to an actual page. In the configuration example below, www.example.com/winter...
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Doc Jam 2013

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Magnolia Conference 2013 has left town. Time to sum up the results. I organized a Doc Jam session to collect feedback on documentation. If you haven't been to a jam session before, it's pretty simple: Name a documentation topic that is missing. Help us write a table of contents for it. Here are the top three topics proposed by the attendees. 1. Managing system health How can an administrator tell a system is healthy? Symptoms and numbers to watch out for (too many nodes?) Collecting system statistics. Events to log routinely vs. events to log when in trouble. Serious vs. harmless log entries Issue scenarios like what to do when the search stops returning results. Idea! Create a Health app that provides vital stats. 2. Replicating your environment Replicating a complete site to a dev or test environment.  Configuration to change after cloning. Changing subscribers to avoid publishing content to production. 3. Activation (publishing) best practic...
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Search Engine Optimization

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This is the first post in a series on search engine optimization (SEO). I will be looking at key SEO factors identified by the SEOmoz.org consulting group and pitting them against Magnolia CMS , a Web content management system. This series should be interesting to online marketers, people employing web communications, and anyone looking to increase their site rank. Download all posts in a single PDF. What is SEO? The purpose of SEO is to enhance the volume and quality of traffic directed to a website via search engine results. Search engines aim to provide users with the most relevant results, while webmasters attempt to tweak their sites in order to move it up in the rankings and attract profitable, organic traffic. SEO began in the early 1990s, and quickly degenerated into a tug of war between search engines and webmasters. For each new weighting factor introduced by the engines, crafty webmasters invented means to circumvent it. As a result, many undeserving sites achi...
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