In Magnolia 5 technical documentation we have a page titled Location, location, location . The page explains how the system identifies where you are with a URL history fragment. Examples: I am in the Pages app , editing a page named about : #app:pages:detail;/demo-project/about:edit I am in the Contacts app , viewing a contact named ldavinci : #app:contacts:browser;/ldavinci:treeview: Very nifty! This means you can bookmark any location and go back there instantly. The document about location fragments is very technical. But the title is a pun. The phrase "location, location, location" is used in real estate for the three most important factors in determining the desirability of a property. The phrase was coined by Harold Samuel, a British real estate tycoon. This in an example of a safe joke technical text. Native English speakers get the punchline and have a giggle. But even non-native readers get the point. For them, the repetition emphasizes impo...