Vanity URLs are short, easy to remember Web addresses used for campaigns, microsites and landing pages. They are a key Internet marketing tool. In this post I whip out my vanity cane, clip on my grill and show you how to get vain with Magnolia CMS. A vanity URL typically contains a word or phrase that describes a specific target such as a campaign slogan. When a user visits the vanity URL they are redirected to the actual target site. The URL can be constructed using a: trailing path: www.shell.com/ eco-marathon domain prefix: experience .virgin-atlantic.com domain suffix: www.amazon. de entirely unique domain name: mynavyfuture.com The URL is often reproduced in print ads, hoping that the short and snappy look makes it easier to remember. Magnolia CMS provides two approaches to creating vanity URLs: 1) Virtual URI mapping is used to create path-based vanity URLs. In this mechanism a trailing path is mapped to an actual page. In the configuration example below, www.example.com/winter...